Yesterday, the French gambling operator La Française des Jeux (FDJ) announced that they have secured more than 90% of Kindred’s shares (SDRs) and have initiated the final squeeze out process. Whilst there are some formal steps left, this essentially means that FDJ have completed the acquisition of Kindred.
FDJ’s acquisition of Kindred will create a European gambling champion, with significant financial and strategic capability to further expand our geographical footprint and enable success.
Our companies have several iconic brands, both globally and locally. These brands, combined with our leading technology platform, will unlock further potential in providing an even better customer experience and product offering.
Crucially, we share a common purpose and a dedicated commitment towards responsible gambling and sustainable business operations, and our values and purpose are well aligned.
For all of our affiliates, there is no change to your Affiliate Manager within the Affiliate team and we are operating as Business as Usual while the long task of integration is carried out over the coming weeks and months.
If you have any questions or want to discuss anything in more detail, please do not hesitate to reach out to your AM or contact us at affiliates@kindredgroup.com.
Your Kindred Affiliates Team