Australia

(more can be seen on our T&C’s page)

1. Kindred Affiliates Advertising Requirements

As a licenced operator in multiple jurisdictions, the Company together with its parent company Kindred Group plc prides itself in being a leader in the areas of responsible gaming and corporate social responsibility. Kindred Group plc is a leading member of trade associations such as Remote Gambling Association (RGA) and the European Gaming and Betting Association (EGBA).

As a member of the Kindred Affiliates Program (“Program”), advertising on behalf of the Company and representing its brands (“Brands”), the Company expects Affiliates to share these values and any advertising carried out on behalf of the Company must follow the regulations and rules issued by the relevant authorities.

For the avoidance of doubt, it is the responsibility of each Affiliate to ensure that it is compliant with all advertising guidelines and legislation around the promotion of online gaming in the relevant jurisdiction. Any transgressions will constitute a breach of the Affiliate’s contractual obligations and lead to the suspension and possible termination of the Affiliate account with the Program.

This Appendix A outlines how the Company’s Affiliates can promote its Brands effectively and lawfully.

Any enquiries regarding the Affiliate’s obligations under the Agreement, or under the relevant legal and/or regulatory requirements in the jurisdiction where the Affiliate is located should be referred to the Affiliate Account Manager or emailed to: affiliates@kindredgroup.com.

2. Content

Affiliates can only use approved Content provided by the Company and located in the Media Gallery via its Program The Affiliate MUST NOT alter the appearance, design and content of the approved marketing material unless it obtains written authorisation from the Company. If Affiliates use content that has not been provided and/or approved by the Company, it MUST be approved by their Affiliate Manager in writing prior to being published. If Affiliates are found to be using any Content promoting our Brands that has not been approved in writing by an Affiliate Manager, this may lead to the suspension and/or termination of your Affiliate account.

3. Customer Offers

It is prohibited to advertise any offer of an inducement to participate in any gambling activity, including an inducement to bet more frequently and/ or to open a betting account. This includes any inducement offered with a disclaimer that the offer is not available in New South Wales

An inducement is defined as the offer of a credit, voucher, reward or other benefit; the offer of a gambling product, or the offer of a condition or other aspect of a gambling product, that includes additional benefits or enhancements.

Material is considered as “published / advertised” if it is disseminated or accessible to the public or a section of the public and will be considered as “published / advertised” if it is accessible to the “world at large” and capable of being accessed by people in New South Wales.

Where an advertisement facilitates the dissemination of information to a person who does not hold a betting account with the betting service provider, it will be considered a publication to the ‘world at large’.

While this is not an exhaustive list, examples of prohibited advertising are:

• Offers of free or bonus bets e.g. “Deposit $50 now and bet with $200”
• Offers of refunds (whether as a bonus bet or cash) e.g. “Bonus Back if your horse runs 2nd or 3rd”, “If your team leads at half time and loses, we’ll refund half your bet”
• Offering an inducement through a third party e.g. a website publishes a bonus bet offer to members of the website that are not members of the betting service provider
• Offering an inducement through a third party on social media e.g. a comment on a post on Facebook that communicates an offer for the betting service provider “Bet now and get $500 free – new deposits receive a deposit match up to $500”
• First bet refunds, including first bets on particular races/sports e.g. “First bet refund on tonight’s dogs”
• Reward points for bets placed or for opening an account e.g. “5,000 bonus rewards points – redeem as a $100 bonus bet”
• Special additional odds or increased winnings for a limited period, specific race or match or a minimum bet amount e.g. “Price Push on Race 3 this Saturday at Randwick”, “Unlimited Boosts on races every Saturday from 11am to 2pm”, “50% better odds this weekend if you bet $50 or more” “Double your winnings on Souths v Sharks this weekend” “Doubled winnings on every NRL match this weekend when you place a bet on Thursday”, “Runner Uplift on Race 3 N9 at Randwick this Saturday”.
• Free bonus bet plus e.g. “Deposit $50 and receive $120 PLUS a bonus $200 in bets if team/horse wins. T&Cs apply. Excludes NSW, WA, SA and VIC”
• The advertising of ‘cash out’ features or similar available during contingency e.g. “Cash out at any point during each race this weekend at Randwick” “Early cash out available at any time during all NRL matches.

The prohibitions against advertising inducements are not intended to be enforced in relation to advertisements published or communicated on platforms which predominantly provide racing content, and/or have the overriding purpose of providing racing content, due to the strong link between wagering and racing (i.e. those who take an interest in racing do so to wager).

Advertising on “racing-only” sites / platforms that won’t offend:

• an advertisement that includes an inducement has been published or communicated in NSW, and
• the inducement advertised is only available for a bet placed on a racing event and not to a bet placed on any other sport or fixture, and
• the advertisement has been published or communicated on a platform which predominantly provides racing content and/or has the overriding purpose of providing racing content (that is, dedicated racing television channels, websites, written publications or radio stations and within the boundaries of racetracks), and
• the advertisement has been published or communicated on the part of the platform that exclusively contains racing-related content.

Examples of advertising that won’t offend on either sports or racing-only sites are:

• Advertising of a base service or generic corporate branding e.g. “Bet with Lucky Betting Club today”
• Advertising of non-betting service products offered by the betting service provider e.g. “We show every race live – Click here to follow the action”.
• Current odds or markets being offered, including best price e.g. “Best Odds on State of Origin”
• Basic information about the pricing and odds characteristics of wagering products e.g. “$2.50 for James Tedesco to score the first try in the NRL Grand Final” “NSW $1.50 to win the first State of Origin game”.
• Live streaming of sports or racing events e.g. “Watch and Bet with Unibet”.
• Special odds or increased winnings which apply to a whole sport, or round of sport, and allow a customer to bet at all times e.g. “Increased returns on multi bets with 3 or more legs” “50% better odds on all NRL matches this weekend”.
• Markets where a customer automatically wins if specific criteria are met e.g. “If your team is ahead by 12 points at any time, we’ll pay out your bet” “If your team is ahead at half-time, you win!”.
• Maximum bets on ordinary odds or pricing e.g. “$20 for Cameron Smith to score 12 points or more against Manly. Maximum bet $50”.
• Terms and conditions of wagering products, frequently asked questions and/or how-to guides that give information about how products work but are not used for promotional purposes or do not otherwise seek to promote the availability or use of product e.g. information on a betting service provider’s website explaining how a same game multi, quinella, trifecta or “justice” refund work.

The Content provided by the Company via the Media Gallery will always be compliant with the above requirements.

4. Tipsters

Any Affiliate Site or social media page which publishes betting tips or hosts challenges/competitions encouraging others to do so:

• must make it clear that any subsequent betting activity is done at the customer’s own risk;
• must never imply that success is guaranteed;
• must provide tips in a responsible, fair and transparent manner;
• must not encourage individuals to re-invest winnings and;
• must not provide inaccurate or misleading information about betting tips and the success of them.

Affiliates must never falsify betting results or manipulate images to suggest that results were more favourable than they were. Any Affiliate that is found to have misrepresented betting results by engaging in misleading and deceptive conduct will have its Affiliate account terminated immediately.

5. Email Marketing

Affiliates are not permitted to engage in any email marketing activities on behalf of the Company towards individuals based in Australia without the explicit written consent of their Affiliate Account Manager. Consent will only be given where the Affiliate can provide evidence of how the email database has been sourced, with a clearly defined double opt-in process to prove that they are existing Kindred (Unibet Australia) account holders and have provided consent to receive gambling related email communications. For the avoidance of doubt it is the responsibility of the Affiliate to establish that each email recipient has provided consent to receive marketing material.

In addition:

• The Affiliate must provide a preview of the actual email you are planning to send and gain permission from their Affiliate Account Manager before it is sent.
• Emails should never appear as if they have been sent by any of the Company’s Brands and Brand names must not appear in the ‘From’ field.
• It must be clear in the email that any potential complaint made as a result of this communication should be addressed directly to the Affiliate, and not to any of the Company’s Brands. The Company will not reply to such complaints.
• An unsubscribe link must be included in every email. The Company shall ask the Affiliate to provide examples of the unsubscribe process.

Any Affiliate found to be carrying out any email marketing activities without consent, or in breach of the restrictions above, will have its Affiliate account terminated.

6. Social Media

Within Australia, approved affiliates are allowed to promote our brand on their Facebook groups / pages and click directly through to our site. Affiliates will need to obtain approval for any posts promoting something other than the brand to ensure it is compliant in addition to the requirements set out in Customer Offers above.

The aforementioned guidelines on Content and Customer Offers are also applicable to social media posts.

In addition, Facebook, Twitter and other social media have their own guidelines and policies regarding the advertising of gambling products and the Affiliates must comply with such guidelines and policies For example, if promoting gambling through a Twitter, Facebook or any other social media handle, an 18+ statement (or 21+ in some jurisdictions) must be included in the Affiliate’s page bio and any relevant agreements/addendums between the Affiliate and the social media companies must be concluded and signed. Affiliates are to ensure that these requirements are also observed and no compliance could lead suspension or termination of the Affiliates account.

Some useful links to Facebook’s and Twitter’s advertising policies are included at section 17 of Appendix A.

7. Media Buying

Affiliates are not permitted to engage in any media buying promoting the Company’s Brands through advertising exchanges, programmatic networks, etc without prior written consent from their Affiliate Account Manager. We will require 100% visibility on this activity so that we can ensure our Brands are being promoted in a compliant manner, in line with specific Country regulations and restrictions.

8. Pay-Per-Click Campaigns

Affiliates wishing to run Pay-Per-Click (PPC) campaigns:

• must not use the Brand names in display URLs or ad copy;
• must not bid on the Brand names or trademarks, or misspellings thereof;
• must link to the Affiliate Site and not the Brand site;
• must add the Brand keywords to the phrase match negative keywords list on their accounts.

9. Live Streaming

The Company holds a Watch & Bet live streaming licence. Affiliates are not permitted to advertise the service as a pure streaming service without a connected message relating to betting. For example, ‘Watch and Bet with Unibet (funded account required)’

Furthermore, Affiliates are not allowed to mention the word ‘Free’ in any of their advertisements relating to live streaming. In addition, La Liga and Australian Open Tennis must not be advertised without reference to another league or sport, i.e. ‘Watch and bet on La Liga, Serie A and Ligue 1 here (funded account required).’

Finally, Affiliates are not allowed to suggest Unibet’s live streaming service is a substitute to coverage available on ‘TV’, a ‘Digital Game Pass’ or anything relating to live streaming alternatives.
eg “Don’t have BT subscription? Watch the Live stream on Unibet TV instead” – would be unacceptable.

In summary, Affiliates:

• Must ALWAYS include the word bet (local language accepted) in every sentence when referring to watching or live streaming; and
• Must NEVER include the words free, or anything relating to live streaming alternatives (Game Pass, broadcaster, and the like).

Any Affiliate found to be in violation of the above may have its Affiliate account suspended and/or terminated.

Payment methods

Deposit: Card, PayPal, Applepay, Instant Banking

Withdrawals: Card, Paypal, Banktransfer