Sweden
Welcome Offers
Customers can only get one bonus per person since 1/1-2019. This is cross brand so if customer has already bonus from one of the brands Unibet, Maria Casino, Bingo.com or Storspelare they are not eligible to another.
Terms: 18+ | www.studlinjen.se
Media & Bonuses
Unibet
We match their 1st bet up to 1000kr (min depo 200kr)
Via LP: 35732
Registration: 37095
Via Allsvenskan LP: 39851
Streaming LP: 39850
Trotting Bonus – Money back if you lose your first bet up to 1000kr
Via LP: 37846
Casino – 100% deposit bonus up to 1000SEK
Via Landing Page: 39940.
Registration: 37096
Via Generic Landing Page: 35742
Multiproduct LP: 39831 (both Casino and SB bonuses)
Live Casino – Deposit 100SEK get 100SEK Free chips on Lightening Roulette
Registration: 39830
Poker – Deposit 100SEK get 4x HexaPro Poker tickets
Registration: 37958
Via LP: 36033
Otto Casino
No Bonus currenly
Registration Page – 39879
Via LP – 39866
Banners:
300 x 600 – 39875
300 x 250 – 39874
120 x 600 – 39873
125 x 125 – 39872
728 x 90 – 39871
468 x 60 – 39870
160 x 600 – 39869
336 x 280 -39868
250 x 250 – 39867
Storspelare
Offer for the “spelare” is 100% up to 1000SEK (min depo 200kr and x30 turnover)
Registration: 36935
Via Landing Page: 36898
Maria Casino
100 free spins on Starburst (25x wagering) + 50 SEK bingo voucher
Via LP Media ID: 39697
Registration Page: 39565
100% deposit bonus up to 1000 SEK (25x wagering) + 50 SEK bingo voucher
Via LP Media ID: 39834
Registration Page: 36927
Bingo.com
Contact your manager for the marketing materials
Important info
APPENDIX C – ADVERTISING REQUIREMENTS AND PROCEDURES FOR AFFILIATE COMPLIANCE IN SWEDEN
Set out below are specific requirements that apply to all Affiliate Marketing in Sweden. It is essential that Affiliates are familiar and fully compliant with the requirements below. Any breaches of these requirements shall be a material breach and shall give the Company the right to terminate the Agreement with immediate effect.
- Bonuses and financial incentives
It is not permitted to offer players bonuses or financial incentives directly linked to gambling other than on the first occasion when a player plays with the licenced operator in Sweden. The Swedish Regulator has confirmed that licence holders are responsible for any marketing carried out by third parties for its behalf. Affiliates are not permitted, therefore, pursuant to this Agreement to offer on behalf of the Company directly or otherwise any bonuses or financial incentives (including but not limited to money, gifts, trips, free spins, free games/bets etc) or to run competitions, tournaments or other programmes, which purpose is to ‘reward’ or incentives players to register accounts or playing on the Company’s brand(s).
- Moderate marketing
- Marketing must be moderate. Please read BOS and SPERS’s Marketing Guidelines: http://www.bos.nu/wp-content/uploads/2019/03/BOS-and-SPER-Marketing-Guidelines-2.1.pdf
- Konsumentverket has indicated that it will not regard the following to be moderate:
- Exaggerating the chances of winning when that is not the case;
- Encouraging excessive gambling;
- Suggesting that playing is free or risk-free;
- Suggesting that the playing or gambling can resolve financial problems;
- Take-over adverts will be regarded as intrusive and not moderate.
- Direct mail / email marketing
Direct mail and/or email marketing by Affiliates is not permitted in Sweden.
- Information obligation
- All marketing and commercial communication concerning gambling MUST include clear information regarding the minimum age to gamble.
- All marketing and commercial communication MUST contain contact information for Stödlinjen – www.stodlinjen.se – and should also contain the wording “Spela Ansvarsfullt”.
- Unfair marketing
- Marketing which does not contain the required information (as set out in point 3 above) will be unfair to consumers and in violation of the Marketing Act (2008:486).
- If the required information (as set out in point 3 above) is not provided, the Marketing Act shall apply, and the information shall be regarded as material in accordance with the third paragraph of § 10 of the Marketing Act.
- Bank-ID and Swish
The use of Bank ID or Swish trademark (i.e. both logo and word mark) is not permitted in any advertising format by affiliates.
Payment methods
Deposit: Swish, Trustly, Card, Applepay, Skrill, Neteller
Withdrawals: Card, Paypal, Bank Transfer