After 2 year’s it was time to reunite with other big names in the iGaming industry at the London Affiliate Conference.
This year’s conference took place at the Excel Centre on the 13th and 14th of April and was a blinding success with many new and familiar faces being able to network once again. Throughout the 2 days, 20 members of the Kindred Affiliates team were our stand, with a total of 79 meetings with affiliate partners.
Ryan Henderson, Head of Affiliates at Kindred, was a speaker for the event, joining the panel for a talk titled ‘The Affiliate Standard – a game changer for the igaming sector?’. The topic of discussion was the need to standardise the KPIs and reporting format and language across the industry. This reporting standardisation should lead to faster reporting, increased efficiencies across both Affiliates and Operators and increase trust in the numbers being reported on and analysed. Ryan spoke about the importance of the industry uniting behind this initiative to drive increased performance and to support Sustainability efforts across Operators.
Away from Excel, we also hosted a night of entertainment for our affiliates, with Hip Hop Blingo providing lots of laughs and, of course, the golden toilet seat to the winner.
Bring on next year’s LAC!