Belgium

The EURO final took place in the Olympiastadion in Berlin with a live audience of 74,475 there to chant, cheer and sing for their favorites! […]

Sixteen! The group fixtures are over and the final 16 have scored their way to the next stage of this year’s EURO! Here’s a low […]

The biggest sporting event of 2024 is starting this week! The European Football Championship has arrived and everyone is eager to gather with their nearest […]

And that’s a wrap! The Last London Affiliate’s conference. After many years of the iGB Affiliates having their conference in the UK’s capital at the […]

Yes, Kindred Affiliates have been recognised as a leading operator in the iGaming industry and have been included in the shortlist for the 2023 SBC […]

We wanted to provide some clarity regarding the new advertising restrictions that will enter into force in Belgium on 1 July 2023, following the publication […]

Last week the Excel Center London hosted the annual London Affiliates Conference, and what a week it was! With 5,663 attendees (a new record), the […]

We’re now half-way through the winter World Cup in Quatar, with some of the most exciting games still to come! We’ve been getting involved in […]

4 years of planning. 32 qualified teams training. Billions of people waiting in anticipation to see who will take home the trophy……  The 2022 World […]

After 2 year’s it was time to reunite with other big names in the iGaming industry at the London Affiliate Conference. This year’s conference took […]

Last night, 28th September 2021, the annual Better Collective Bookmaker awards 2021 took place at the Grand Hotel Krasnapolsky in Amsterdam ahead of iGB Live […]

We are delighted to announce that Kindred Group plc have acquired 100% of Relax Gaming in a move that will strengthen our strategy to increase […]

The Euro’s are just around the corner, and with loads of promotions and offers coming your way from Unibet, we also wanted to create a […]

Our very own Head of Affiliates, Ryan Henderson, sat down with Rightlander, a leading provider of iGaming affiliate compliance software, to discuss the challenges facing […]

With the Belgian Red Devils coming together to make sure we qualify for World Cup 2022, we thought it’d be a good time to dust […]

Delighted to announce that last night we (virtually) attended the EGR Nordic Awards 2021 and walked away with the top honour of “Best Affiliate Program […]

The first week of our Advent Calendars was a huge success – customers loved it and we appreciate the feedback from many of you regarding […]

It’s December and that can mean only one thing…. it’s time for the annual Kindred Group brand Advent calendars! Every day in December, 8 of our […]

After a long international break we were once again treated to domestic European football on the weekend across Europe’s top leagues (and it was fantastic!). […]

For the third week in a row, we are being blessed with Champions League football as Round 3 kicks off tomorrow night! We have already […]

This serves as notice regarding an update to our existing Terms and Conditions with respect to Appendix B – Advertising Requirements and Procedures for Affiliate […]

We are delighted to announce that we have been nominated at the upcoming EGR Operator Marketing & Innovation Awards in the category of “Affiliate Marketing Campaign”. […]

We are doing our best to give you as much up-to-date and relevant content as possible, so we have set up this page which we […]

We have some fantastic price boosts this weekend across two of the most popular leagues (currently)! The page can be found HERE Friday 8th May […]

We are doing our best to give you as much up-to-date and relevant content as possible, so we have set up this page which we […]

Like last week, we are doing our best to give you as much up-to-date and relevant content as possible, so we have set up this […]

Like last week, we are doing our best to give you as much up-to-date and relevant content as possible, so we have set up this […]

We understand that there is a lot of uncertainty as to which sports are actually taking place in light of COVID-19, and we want to […]

Delighted to announce that Kindred Group, through our Unibet brand, have extended the partnership with Ligue 1 powerhouse Paris Saint Germain! The press release can […]

As we move closer and closer to Christmas (and a much deserved break for all!), we just wanted to say a big Thank You to […]

We are sure you are all aware by now that our Kindred Group brands are running amazing Advent calendars with daily offers, and we hope […]

It might be the international break but there is still loads of fantastic Live Streaming match-ups this week from the NBA, NFL, NHL and more, […]

Loads of fantastic Live Streaming match-ups this week from the NBA, NFL, La Liga, Bundesliga, Serie A & More, as well as major tennis action […]

It’s the calm before the storm.. domestic leagues are so close to starting their new seasons, but beforehand, there’s some can’t-miss sporting action taking place, […]

We have updated our Kindred Affiliate Program Terms and Conditions; you can read about the major changes below!

The Great Cycling tour is starting tomorrow, Saturday 6th July and we wanted to let you know about all the fantastic promotions that Unibet is […]

We are delighted to announce that yesterday, June 25th, a group of Kindred employees attended the EGR Marketing & Innovation awards 2019, and walked away […]

Just because domestic European football has finished for the season, don’t think there aren’t amazing sporting events happening in June!! What’s even better, is that […]

A little something known as the Champions League Final is taking place tomorrow and Unibet have some promotions for you to push to your sportsbook […]

As you are no doubt aware, the new Belgian gambling regulation will be coming into place on June 1st 2019. In anticipation of this, we […]

Over the next 5 days, there are some fantastic sporting match-ups taking place across Football, Tennis, Basketball and Ice Hockey! The best part… your customers […]

It’s almost Easter and Unibet have launched a huge multi-product promotion today where players can win massive Easter prizes including including Cash, Free Cash Spins, Poker […]

The next round of Champions League fixtures is here, with some mouth-watering clashes taking place 8th & 9th April!

Over the next 3 days, there are some fantastic sporting match-ups taking place across Football, Tennis, Basketball and Ice Hockey! The best part… your customers […]

Spring is in full swing and to celebrate the (hopefully) better weather coming our way, we wanted to launch our first affiliate promotion of the […]

Unibet have got a couple of great promotions running at the moment related to various ATP tennis tournaments: one of them, as you would expect, […]

There’s something big happening in March… Unibet have launched their biggest casino tournament of the year… the 300k Casino Spring Clean!

In case you weren’t aware, there’s not one, but TWO EL CLASICO’S this week! Considering the Barcelona-Real Madrid rivalry is one of the most historic, […]

Two promotions are always better than one soUnibet have rolled together a Prize Drop promotion with a supersized slot tournament to give players maximum enjoyment […]

European football is coming thick and fast over the next few weeks, and that means one thing…even more champions league predictor! After Man United’s shortcomings […]

As it’s Valentine’s Day, Unibet are giving its customers the chance to win big with Exclusive Free Roll Tournaments on their Poker product! The promotional […]

After another fantastic London Affiliate Conference, where we were delighted to see many of our affiliates, it was a pleasant surprise to be the recipient […]

Some huge livestreaming sporting events are taking place over the next week: from Football semi-final match-ups in the UK, to renewed rivalries in Serie A, as well as the culmination of […]

We are delighted to announce that our Unibet brand has secured the exclusive sponsorship of the 2019 IHF World Championship following an agreement between Kindred Group […]

It’s less than a month until the 2019 London Affiliate Conference and we are very excited to see many of you there! Our stand is […]

There’s loads of amazing live streams available of the next couple of weeks, from marquee football match-ups, to major Tennis tournaments, and a certain World […]

2018 already feels like a distant memory as push forward into the new year with amazing offers and promotions, but Unibet are keen to remind […]

This week has some mega clashes across Football, Basketball, and Ice Hockey as well as some major tournaments in Tennis and Darts! See below which sporting events are […]

It’s nearly Christmas and Unibet are celebrating – they’re throwing a spectacular prize party through the festive season with a €400,000 prize pool, and your […]

This week has some mega clashes across football, Basketball, and Handball as well as some major tournaments in Snooker and Darts! See below which sporting […]

We are delighted to announce that yesterday, December 4th, Kindred Group won “Socially Responsible Bookmaker of the Year” at the SBC (Sports Betting Community) awards […]

There’s some big sporting events taking place over the next week and Unibet has got a great selection of livestreaming options available, from Ligue 1, […]

As most of you will no doubt be aware, the annual Sigma conference is due to take place in less than 2 weeks in Malta, […]

There’s some big sporting events taking place over the next week and Unibet has got a great selection of livestreaming options available, from the ATP […]

Midweek European football is back with the return of both the Champions and Europa leagues! That’s right, from Tuesday to Thursday, every evening is packed […]

The best teams in eSports are set to clash in Poland for the IEM Finals and your players can claim your own share of the […]

Unibet have announced their first online MTT series since launching their standalone client in 2014 (the Unibet Online Series or ‘UOS’), four months after introducing […]

On February 14th 2018, Kindred Group’s CEO Henrik Tjärnström, spoke about our Q4 results as well as giving a summary of 2017 as a whole

We are delighted to announce that Kindred Group won their first “Poker Operator Of The Year” award last night at the IGA Awards! The award […]

With the Australian Open set to begin today, 15th January, we wanted to tell you about Unibet’s fantastic Tennis Betting Championship! It’s simple really – your players […]

The London Affiliate Conference is just 1 month away and we are excited to see many of you there! The whole Kindred Affiliates team will […]

Unibet have announced that they have removed NL800 and PL800 cash games, reverting to the original cash game offering they relaunched with in 2014 with […]

We are delighted to announce that we are launching our largest ever affiliate promotion in 2018, where we will be giving away, not one, not […]

With the end of 2017 in sight, there’s still time for a couple more big promotions for your players to get excited about and as […]

Unibet has taken its first big step towards becoming the top eSports operator. Today we launched the new eSports lobby for our eSports punters in […]

The ATP tour finals is the last big tennis tournament of the year so Unibet decided to create an enticing Free Bet offer to get […]

We are delighted to announce that we have been nominated for “Affiliate Partner Scheme Of The Year” at the 2017 SBC awards!

The Tennis season is coming to a close but not before some fantastic tournaments in Stockholm and Antwerp. To celebrate, Unibet have launched a €10k […]

The 2017 Berlin Affiliate Conference is taking place in 3 weeks and we are excited to be exhibiting! Make sure you stop by our stand […]

We are delighted to announce that, as a part of our ongoing commitment to a safe and secure gambling environment for our customers, Kindred Group […]

We are excited to announce the exclusive launch of Twin Spin Deluxe, the follow up to popular slots game Twin Spin 1! Unibet have the […]

With the Champions League group stages commencing in less than two weeks, Unibet thought it would be a good idea to see if players could […]

This fantastic new promotion from Unibet is based on a flip game (players go all-in preflop heads-up against the house) This September when your customers play […]

Today, Thursday 31st August, is Transfer deadline day for the Premier League and it’s always exciting! In years gone by, there are been huge sums […]

From 28th August until 10th September, The NYC Tennis Open is taking place and Unibet are running some fantastic promotions around the event as well […]

The most talked-about fight in years is taking place this weekend as UFC Champion Conor McGregor takes on undefeated boxer Floyd Mayweather Jnr. As if […]

Many of you will be aware that 4-weeks ago, we launched our biggest Affiliate promotion of 2017 – a 6-week NDP competition, with three amazing […]

Unibet Casino are about to launch a fantastic new slots tournament in conjunction with the game Leprechaun Goes To Hell! Starting tomorrow 16th August, customers […]

As many of you will be aware, Unibet are the principal betting partners of Aston Villa FC for the upcoming season, and as well as […]

Our Brand Ambassador, Mika Häkkinen, has written a great summary of the recent F1 Grand Prix in Hungary: Read his thoughts below!

With the Premier League season just over a week away, Unibet have created a fantastic pre-season offer, with the rewards lasting the whole season! Customers […]

Unibet have a great promotion running until 30th July where players can win a package to the F1 event at Monza which includes meeting our […]

The Open series is moving to the Gambling City of the world! If you are interested in promoting this event, there are a number of […]

Secret location revealed: the next Open will be in the gambling capital of the world! The tenth season of the Open series is being celebrated […]

This Sunday the most anticipated Counterstrike event of the year will kick off. The world’s best CS:GO teams will be facing each other at the […]

Unibet’s partnership with Aston Villa FC is in full swing and to mark the launch of the new kit, we wanted to give something back […]

The Wimbledon Tennis Championships are almost half way through but remember that there’s still time for your players to bet on this Grand Slam with […]

We are delighted to announce that Unibet are now the Principal Partner of Aston Villa Football Club for the upcoming 2017-18 season! Please see the […]

There’s a new Casino Welcome Bonus for Unibet Belgium and it is running for a limited period from 29/06 until 20/07! New Depositing Players can […]

Today marks the start of a great promotion from Unibet Casino…. Dream Catcher! Running between 29th June and 12th July, this casino-focused promotion gives players […]

In just over 2 weeks, the Amsterdam Affiliate Conference 2017 will commence and we are delighted to announce that we will be there! AAC is […]

As we enter into the Summer months it’s time for a fantastic global Casino promotion! “Summer Series” is a promotion taking place at Bingo.com, Maria […]

We are delighted to announce that Kindred Group have formally acquired 32Red 32Red brands will now join our ever growing portfolio and help to strengthen […]

The biggest event in European Club Football, the Champions League Final,  is taking place tomorrow (3rd June), and Unibet have some unique offers for customers […]

As we enter into the Summer months, Unibet Poker have released a fantastic new promotion taking place for the entirety of June! For the next […]

The Unibet Betting Championship is back with a huge €50,000 prize pool! All players have to do is opt-in to the promotion during the French […]

Over the weekend, The latest edition of the Unibet Open took place at the Casino Copenhagen!

Please see below a summary (and full PDF) of the strict guidelines for advertising Kindred Group’s Live Streaming Services:

We are delighted to announce that we have been nominated at the upcoming EGR…

We have some very exciting news…Two time World Champion, Formula One legend Mika Häkkinen is Unibet’s..

Unibet Belgium and Netherlands unite with the launch of a €100.000 Live Casino prize draw! For every €25 wagered in Live Casino players receive a ticket […]

The iGB affiliate awards took place on Saturday evening, and we’re very pleased to announce that Kindred Affiliates picked up the award for ‘Best non-English Affiliate […]

As you will have read in our recent communication, we have officially re-branded from Unibet Affiliates to Kindred Affiliates! We will be showcasing our new […]

In December, we announced that Unibet Group had formally changed its name to Kindred Group and we are excited to announce that the affiliates team is […]

Kindred Group has become the first operator to meet requirements of the EU Recommendation on Consumer Protection! Kindred Group now leads the online industry by […]

To coincide with three major sporting events beginning in January (The Australian Open, The Handball World Cup, and the African Cup of Nations) Unibet are […]

In November, we launched an affiliate-specific promotion called our “20 Day NDP Challenge” where we gave you the chance to win a fantastic package to […]

November 23, 2016 – We are delighted to announce that our brand new software client will be available in all markets on December 1, 2016. The release […]

Unibet Affiliates are very pleased to announce that we have now integrated mobile App tracking via Netrefer. The initial integration is for the iOS Unibet […]

On Monday Unibet Belgium increased its welcome bonus for sports (casino and poker welcome bonus will remain the same). They have doubled the bonus percentage, […]

After the success of our Euro 10×10 affiliate promotion, we wanted to give you the chance to earn even more rewards, this time in the […]

From Monday 24th October until Sunday 6th November Unibet Bingo are setting up a series of Halloween-themed mini games! Each day of the promotional period will […]

We know it’s still a few months away but we wanted to formally announce early that we will be at the London Affiliate Conference next […]

Running throughout the whole of October, our Unibet Bingo product are running a fantastic new promotion to tie in with the upcoming Halloween period! All […]

We are delighted to announce that Unibet won the Digital Acquisition Program of the Year at the Global Gaming Awards 2016! The Global Gaming Awards, […]

As you may remember from our September promotions newsletter, we talked about the launch of a fantastic new casino game and a great promotion to […]

It’s exactly 1 month until the next Affiliate Marketing conference, so we wanted to give you a few details about the event and where we’ll […]

We have made some changes to our Unibet Bingo games schedule. Players who sign up to Unibet today can now join in on the action […]

We have just launched our new dedicated Unibet Affiliates Facebook group! Keeping you up to date on all the latest affiliate news and promotions surrounding […]

Unibet Belgium is proud to inform you that from September, all Proximus League games (second football league with big teams like Antwerp FC and Lierse […]

Unibet announced in August that they are set to release a new version of their standalone poker client and recently held a private demo for […]

Unibet are delighted to announce that the city of Bucharest will host a €500,000 guarantied main event for the Unibet Open Poker Tour 2016 from […]

Its all about the fans, but what impact do you out there have on sports? We want to know why athletes perform better in their […]

As part of one of the largest gatherings of gaming professionals in the world, the London Affiliate Conference will take place over Friday 5th and […]

Place a €30 pre-match bet on the El Clasico and Unibet will give you a €30 live risk free bet for the match (Belgium, Netherland, […]