We are delighted to announce that Unibet, in conjunction with creative Agency FCB Inferno, are launching #QueenRules, an initiative to challenge gender bias, on 8th March – International Woman’s Day!

Kindred Group, through its Unibet brand, will launch a global campaign to challenge gender bias. The campaign #queenrules will launch on International Women’s Day. Diversity and gender equality remains at the very top of Kindred’s (previously Unibet Group) sustainability agenda.

Nataly Sopacuaperu, Head of Events at Kindred Group: “We are proud to be involved in the #queenrules project. It is a fantastic idea that highlights where in society we have gender bias. As a company, our ambition is to make all of our players and employees feel understood, and challenging these kinds of stereotypes is one way to do this”

CLCK HERE to read the full press release and watch the video below for more information

The rules are very simple: The Queen outranks the King, to raise awareness for gender equality in the gaming industry and beyond! We have asked our previous & current partners in the casino world to join us in this initiative by setting up a tournament and apply the #queenrules.