Delighted to announce that our Unibet brand has signed up as the new main sponsor of the Swedish top-tier Allsvenskan and second-tier Superettan football leagues. The deal will run for six years, from January 1, 2020, with an option to extend for a further six years.

The sponsorship is made through Kindred’s ‘Unibet’ brand, with three strategic focus areas:

  • To develop Swedish elite football
  • To enable the football family to contribute to society by providing the clubs with more funds
  • To continue the fight against match fixing through enhanced partnerships

“We are very proud to have made this historic agreement with Svensk Elitfotboll. The agreement includes a significant long-term commitment to Swedish sports, an opportunity we have been fighting for during the last 20 years. We are very pleased to announce the partnership and we look forward to contributing to the development of Swedish football”, says Dersim Sylwan, General Manager Sweden, Kindred Group.

To read the full Press Release, CLICK HERE

If you have any questions about this news, please don’t hesitate to contact your affiliate manager or email us at and we will be happy to help.

Kind Regards,
Your Kindred Affiliates Team