In December, we announced that Unibet Group had formally changed its name to Kindred Group and we are excited to announce that the affiliates team is following suit; as of today, you will begin to notice some changes as we officially rebrand ourselves as Kindred Affiliates.

Why change?

Kindred [kin-drid] (adjective):
1) Associated by origin, nature, qualities etc.
2) Having the same belief, attitude or feeling

By changing to Kindred Affiliates, we can better project our company values by working with you as a team of like-minded individuals, striving to achieve shared goals. In our case, this translates to friendly, passionate affiliate managers with expert local market knowledge helping you to achieve success, no matter which of our brands you choose to promote.

As part of this change, we are pleased to be able to offer affiliates access to all Kindred Group brands through a single affiliate account.

Over the next few months, we will be integrating Stan James and the iGame brands to our affiliate program, giving affiliates greater flexibility over the mix of brands they promote and ensuring they are able to maximise their coverage of online gaming.

If you have any questions about any of these changes, or would like to know more about a specific brand, please contact your Kindred Affiliates account manager or email us:

A very exciting 2017 awaits!

With very warm regards,
The Kindred Affiliates Team