As we approach the end of 2024, we enter a period of reflection… and what a year this has been! We entered a new exciting […]
Denmark
It’s All Over!
The EURO final took place in the Olympiastadion in Berlin with a live audience of 74,475 there to chant, cheer and sing for their favorites! […]
The Battle Continues…
Sixteen! The group fixtures are over and the final 16 have scored their way to the next stage of this year’s EURO! Here’s a low […]
Time for EURO!
The biggest sporting event of 2024 is starting this week! The European Football Championship has arrived and everyone is eager to gather with their nearest […]
EGR Nordic Awards 2024 – Affiliate Programme Shortlist
The EGR Nordics Awards 2024 will take place in Malta on 28th February at the Corinthia St George’s Bay, where they will be inviting the […]
A New, Greener, Year!
2023 has come to and end, and what a year it has been! This is the perfect opportunity for some New Year’s resolutions. Sustainability is […]
EGR Awards 2023 – Affiliate Programme Shortlist
The EGR Operator Awards 2023 will take place in the City of London on 26th October, where they will be honouring the successes of the […]
The Woman’s World cup 2023 – the Rise of Women’s Sport!
After the roaring success of the UEFA Women’s Euros in 2022 (well done to the Lionesses) we have seen a noticeable increase in engagement with […]
SBC Awards 2023 – Best Affiliate Programme Shortlist
Yes, Kindred Affiliates have been recognised as a leading operator in the iGaming industry and have been included in the shortlist for the 2023 SBC […]
Getting ready for the finals!
We’re now half-way through the winter World Cup in Quatar, with some of the most exciting games still to come! We’ve been getting involved in […]
World Cup 2022
4 years of planning. 32 qualified teams training. Billions of people waiting in anticipation to see who will take home the trophy…… The 2022 World […]
Unibet goes to Amsterdam for the Bookmaker Awards 2022
Bicycles, tulips and awards, oh my! That’s right, the annual Better Collective Bookmaker Awards took place on Tuesday 5th July in Amsterdam, with Ryan Henderson […]
Kindred at LAC 2022
After 2 year’s it was time to reunite with other big names in the iGaming industry at the London Affiliate Conference. This year’s conference took […]
Better Collective Bookmaker Awards 2021 – We Won!
Last night, 28th September 2021, the annual Better Collective Bookmaker awards 2021 took place at the Grand Hotel Krasnapolsky in Amsterdam ahead of iGB Live […]
Kindred Group Acquires Relax Gaming!
We are delighted to announce that Kindred Group plc have acquired 100% of Relax Gaming in a move that will strengthen our strategy to increase […]
Zero Right – Win €100,000 (or local equivelant)
Markets – Denmark, Finland, Norway, Romania, Poland, Hungary, Canada and Estonia This free to play game asks all its entrants to guess all the incorrect […]
Win Cash Prizes with Kindred Affiliate’s Euro Fantasy Football League
The Euro’s are just around the corner, and with loads of promotions and offers coming your way from Unibet, we also wanted to create a […]
2021 Affiliate Channel Challenges with Kindred’s Head of Affiliates!
Our very own Head of Affiliates, Ryan Henderson, sat down with Rightlander, a leading provider of iGaming affiliate compliance software, to discuss the challenges facing […]
EGR Nordic Awards 2021 – We Won!
Delighted to announce that last night we (virtually) attended the EGR Nordic Awards 2021 and walked away with the top honour of “Best Affiliate Program […]
Advent Week Two Offers!
The first week of our Advent Calendars was a huge success – customers loved it and we appreciate the feedback from many of you regarding […]
Kindred Brand Advent Calendars 2020!
It’s December and that can mean only one thing…. it’s time for the annual Kindred Group brand Advent calendars! Every day in December, 8 of our […]
Predictor Game is Back!
For the third week in a row, we are being blessed with Champions League football as Round 3 kicks off tomorrow night! We have already […]
Terms and Conditions Update
This serves as notice regarding an update to our existing Terms and Conditions with respect to Appendix B – Advertising Requirements and Procedures for Affiliate […]
EGR Marketing Innovation Awards – Virtual Edition!
We are delighted to announce that we have been nominated at the upcoming EGR Operator Marketing & Innovation Awards in the category of “Affiliate Marketing Campaign”. […]
Live Sport at Unibet: 19/05-22/05
We are doing our best to give you as much up-to-date and relevant content as possible, so we have set up this page which we […]
Football Price Boosts from Unibet (08/05-10/05)
We have some fantastic price boosts this weekend across two of the most popular leagues (currently)! The page can be found HERE Friday 8th May […]
Live Sport at Unibet: 04/05-09/05
We are doing our best to give you as much up-to-date and relevant content as possible, so we have set up this page which we […]
Sport at Unibet (06/04-13/04)
Like last week, we are doing our best to give you as much up-to-date and relevant content as possible, so we have set up this […]
Sports at Unibet – What’s Happening Now!
We understand that there is a lot of uncertainty as to which sports are actually taking place in light of COVID-19, and we want to […]
EGR Nordic Awards 2020 – We won BIG!
Delighted to announce that last week we attended the EGR Nordic Awards 2020 and walked away with the top honour of “Best Affiliate Program of […]
Kindred Group Official Sponsor of the EHF EUROs 2020
We are delighted to announce that KINDRED, through our brand UNIBET will be one of the main partners of the Men’s EHF EURO 2020 (hosted […]
Season’s Greetings from Kindred Affiliates
As we move closer and closer to Christmas (and a much deserved break for all!), we just wanted to say a big Thank You to […]
Advent Calendars – Check Out Our Hub!
We are sure you are all aware by now that our Kindred Group brands are running amazing Advent calendars with daily offers, and we hope […]
Unibet Global live Streaming Schedule : 11/11-18/11
It might be the international break but there is still loads of fantastic Live Streaming match-ups this week from the NBA, NFL, NHL and more, […]
Early August Live Streaming With Unibet!
It’s the calm before the storm.. domestic leagues are so close to starting their new seasons, but beforehand, there’s some can’t-miss sporting action taking place, […]
IMPORTANT – New Affiliate Program T&Cs
We have updated our Kindred Affiliate Program Terms and Conditions; you can read about the major changes below!
Can’t-Miss Sports Promotions From Unibet – Tour De France
The Great Cycling tour is starting tomorrow, Saturday 6th July and we wanted to let you know about all the fantastic promotions that Unibet is […]
Kindred Wins Big at EGR Marketing Awards – Including the Affiliate Team!
We are delighted to announce that yesterday, June 25th, a group of Kindred employees attended the EGR Marketing & Innovation awards 2019, and walked away […]
Unibet Live Streaming Schedule – Check Out The Latest Sporting Fixtures!
Just because domestic European football has finished for the season, don’t think there aren’t amazing sporting events happening in June!! What’s even better, is that […]
Champions League Final is HERE!
A little something known as the Champions League Final is taking place tomorrow and Unibet have some promotions for you to push to your sportsbook […]
Unibet Live Streaming – Bundesliga, NBA Playoffs, Ice Hockey World Championships & More!
Over the next 5 days, there are some fantastic sporting match-ups taking place across Football, Tennis, Basketball and Ice Hockey! The best part… your customers […]
Unibet Easter Escape Promotion – Sports, Casino, Poker & Bingo!
It’s almost Easter and Unibet have launched a huge multi-product promotion today where players can win massive Easter prizes including including Cash, Free Cash Spins, Poker […]
Unibet Champions League Predictor Is Back For the QFs!
The next round of Champions League fixtures is here, with some mouth-watering clashes taking place 8th & 9th April!
Amazing Unibet Live Streaming Options This Weekend!
Over the next 3 days, there are some fantastic sporting match-ups taking place across Football, Tennis, Basketball and Ice Hockey! The best part… your customers […]
Win Prizes With Our Latest Affiliate Promotion!
Spring is in full swing and to celebrate the (hopefully) better weather coming our way, we wanted to launch our first affiliate promotion of the […]
Tennis Promotions At Unibet – Sportsbook and.. Bingo!
Unibet have got a couple of great promotions running at the moment related to various ATP tennis tournaments: one of them, as you would expect, […]
El Clásico- Live Streaming Promotions!
In case you weren’t aware, there’s not one, but TWO EL CLASICO’S this week! Considering the Barcelona-Real Madrid rivalry is one of the most historic, […]
Unibet’s Champions League Predictor Is Back!
European football is coming thick and fast over the next few weeks, and that means one thing…even more champions league predictor! After Man United’s shortcomings […]
Unibet Poker – Valentine’s Day Special!
As it’s Valentine’s Day, Unibet are giving its customers the chance to win big with Exclusive Free Roll Tournaments on their Poker product! The promotional […]
iGB Affiliate Awards 2019 – We Won!
After another fantastic London Affiliate Conference, where we were delighted to see many of our affiliates, it was a pleasant surprise to be the recipient […]
HexaPro Poker Jackpot Mania with Unibet!
By now, we hope you have heard about our fantastic new poker product, Hexapro, fast-paced, 3-handed hyper-turbo Sit & Go game – if you aren’t […]
Livestreaming Schedule 23-28 January!
Some huge livestreaming sporting events are taking place over the next week: from Football semi-final match-ups in the UK, to renewed rivalries in Serie A, as well as the culmination of […]
Unibet Official Sponsor of IHF World Championship 2019
We are delighted to announce that our Unibet brand has secured the exclusive sponsorship of the 2019 IHF World Championship following an agreement between Kindred Group […]
London Affiliate Conference 2019 – Arrange a Meeting!
It’s less than a month until the 2019 London Affiliate Conference and we are very excited to see many of you there! Our stand is […]
What’s being streamed on Unibet TV this week?
There’s loads of amazing live streams available of the next couple of weeks, from marquee football match-ups, to major Tennis tournaments, and a certain World […]
2019 Casino Tournament from Unibet!
2018 already feels like a distant memory as push forward into the new year with amazing offers and promotions, but Unibet are keen to remind […]
First Live Streaming Schedule of 2019!
This week has some mega clashes across Football, Basketball, and Ice Hockey as well as some major tournaments in Tennis and Darts! See below which sporting events are […]
Unibet €400k Christmas Casino Promotion!
It’s nearly Christmas and Unibet are celebrating – they’re throwing a spectacular prize party through the festive season with a €400,000 prize pool, and your […]
What’s On Unibet TV This Week?
This week has some mega clashes across football, Basketball, and Handball as well as some major tournaments in Snooker and Darts! See below which sporting […]
SBC Awards 2018 – Kindred Group Wins!
We are delighted to announce that yesterday, December 4th, Kindred Group won “Socially Responsible Bookmaker of the Year” at the SBC (Sports Betting Community) awards […]
Unibet Live Streaming Schedule 3rd-9th December
There’s some big sporting events taking place over the next week and Unibet has got a great selection of livestreaming options available, from Ligue 1, […]
Sigma Conference 2018 Is Coming!
As most of you will no doubt be aware, the annual Sigma conference is due to take place in less than 2 weeks in Malta, […]
Unibet Livestreaming Schedule: 12th-19th November
There’s some big sporting events taking place over the next week and Unibet has got a great selection of livestreaming options available, from the ATP […]
Champions League & Europa League Promotions!
Midweek European football is back with the return of both the Champions and Europa leagues! That’s right, from Tuesday to Thursday, every evening is packed […]
Unibet Launches Special #QueenRules Initiative!
We are delighted to announce that Unibet, in conjunction with creative Agency FCB Inferno, are launching #QueenRules, an initiative to challenge gender bias, on 8th […]
eSports Promotions With Unibet!
The best teams in eSports are set to clash in Poland for the IEM Finals and your players can claim your own share of the […]
Unibet Poker Announce New Online MTT Series
Unibet have announced their first online MTT series since launching their standalone client in 2014 (the Unibet Online Series or ‘UOS’), four months after introducing […]
Kindred Group Q4 Results & Year End Report
On February 14th 2018, Kindred Group’s CEO Henrik Tjärnström, spoke about our Q4 results as well as giving a summary of 2017 as a whole
Kindred Wins IGA ‘Poker Operator Of The Year 2018’ Award!
We are delighted to announce that Kindred Group won their first “Poker Operator Of The Year” award last night at the IGA Awards! The award […]
Unibet’s 50K Betting Championship!
With the Australian Open set to begin today, 15th January, we wanted to tell you about Unibet’s fantastic Tennis Betting Championship! It’s simple really – your players […]
Come And See Us At LAC!
The London Affiliate Conference is just 1 month away and we are excited to see many of you there! The whole Kindred Affiliates team will […]
Changes For Unibet Poker In 2018
Unibet have announced that they have removed NL800 and PL800 cash games, reverting to the original cash game offering they relaunched with in 2014 with […]
Affiliate Promotion: We Could Be Sending YOU To Russia 2018!
We are delighted to announce that we are launching our largest ever affiliate promotion in 2018, where we will be giving away, not one, not […]
Unibet Open 10 Year Anniversary!
This weekend, the 10th Anniversary edition of the Unibet Open took place in Bucharest. This fantastic Poker Tournament marked the last event of 2017 for the […]
Unibet Advent Calendar
With the end of 2017 in sight, there’s still time for a couple more big promotions for your players to get excited about and as […]
Black Friday Profit Boosts With Unibet!
With Black Friday taking place today, Unibet wanted to give your customers something to get excited about, so they developed a special promotion for One […]
Ashes Profit Boost With Unibet
With the Ashes starting on Wednesday, Unibet decided to offer its players a massive 10% profit boost for every Ashes match! That means that your […]
Unibet eSports Lobby is Now LIVE !!
Unibet has taken its first big step towards becoming the top eSports operator. Today we launched the new eSports lobby for our eSports punters in […]
ATP Finals Free Bet Promotion!
The ATP tour finals is the last big tennis tournament of the year so Unibet decided to create an enticing Free Bet offer to get […]
Unibet Casino – €25K Slots Promotion!
Unibet Casino have launched a great new promotion, giving your players the chance to compete for €25k worth of prizes, including an amazing trip to […]
Kindred Affiliates Nominated At SBC Awards!
We are delighted to announce that we have been nominated for “Affiliate Partner Scheme Of The Year” at the 2017 SBC awards!
€10,000 Tennis Betting Championship
The Tennis season is coming to a close but not before some fantastic tournaments in Stockholm and Antwerp. To celebrate, Unibet have launched a €10k […]
Berlin Affiliate Conference – Come And See Us!
The 2017 Berlin Affiliate Conference is taking place in 3 weeks and we are excited to be exhibiting! Make sure you stop by our stand […]
NFL Profit Boost With Unibet
This weekend marks the first of four NFL games being played in the UK in 2017, as the Baltimore Ravens take on the Jacksonville Jaguars […]
Kindred Group Funds Gambling Therapy App
We are delighted to announce that, as a part of our ongoing commitment to a safe and secure gambling environment for our customers, Kindred Group […]
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We are excited to announce the exclusive launch of Twin Spin Deluxe, the follow up to popular slots game Twin Spin 1! Unibet have the […]
Unibet Sportsbook: Predict Champions League Results To Win €100k
With the Champions League group stages commencing in less than two weeks, Unibet thought it would be a good idea to see if players could […]
Unibet Poker – Win A €2,000 Package To Budapest
This fantastic new promotion from Unibet is based on a flip game (players go all-in preflop heads-up against the house) This September when your customers play […]
Unibet Sportsbook – Transfer Thursday Player Specials
Today, Thursday 31st August, is Transfer deadline day for the Premier League and it’s always exciting! In years gone by, there are been huge sums […]
NYC Tennis Open 50K Betting Championship!
From 28th August until 10th September, The NYC Tennis Open is taking place and Unibet are running some fantastic promotions around the event as well […]
Unibet Promotion: Mayweather Vs McGregor!
The most talked-about fight in years is taking place this weekend as UFC Champion Conor McGregor takes on undefeated boxer Floyd Mayweather Jnr. As if […]
There’s Still Time To Join Our Affiliate Promotion – Two Weeks To Go!
Many of you will be aware that 4-weeks ago, we launched our biggest Affiliate promotion of 2017 – a 6-week NDP competition, with three amazing […]
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As many of you will be aware, Unibet are the principal betting partners of Aston Villa FC for the upcoming season, and as well as […]
Mika Häkkinen Breaks Down The 2017 Hungarian Grand Prix
Our Brand Ambassador, Mika Häkkinen, has written a great summary of the recent F1 Grand Prix in Hungary: Read his thoughts below!
Unibet Pre-Season Premier League Offer!
With the Premier League season just over a week away, Unibet have created a fantastic pre-season offer, with the rewards lasting the whole season! Customers […]
Unibet Promotion: Meet The Flying Fin At Monza!
Unibet have a great promotion running until 30th July where players can win a package to the F1 event at Monza which includes meeting our […]
European Open Special Edition – Guidelines For Kindred Affiliates Partners
The Open series is moving to the Gambling City of the world! If you are interested in promoting this event, there are a number of […]
European Open Special Edition – Poker Tournament & Affiliate Promotion!
Secret location revealed: the next Open will be in the gambling capital of the world! The tenth season of the Open series is being celebrated […]
Get into eSports! PGL 2017 Stream & Betting Offers at Unibet.
This Sunday the most anticipated Counterstrike event of the year will kick off. The world’s best CS:GO teams will be facing each other at the […]
#BettorExperience With Aston Villa FC
Unibet’s partnership with Aston Villa FC is in full swing and to mark the launch of the new kit, we wanted to give something back […]
Bet On A Grand Slam With Unibet
The Wimbledon Tennis Championships are almost half way through but remember that there’s still time for your players to bet on this Grand Slam with […]
Unibet Announce Official Partnership With Aston Villa
We are delighted to announce that Unibet are now the Principal Partner of Aston Villa Football Club for the upcoming 2017-18 season! Please see the […]
Amsterdam Affiliate Conference
In just over 2 weeks, the Amsterdam Affiliate Conference 2017 will commence and we are delighted to announce that we will be there! AAC is […]
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As we enter into the Summer months it’s time for a fantastic global Casino promotion! “Summer Series” is a promotion taking place at Bingo.com, Maria […]
32Red Officially Joins The Kindred Family!
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Champions League Final Promotions + Videos!
The biggest event in European Club Football, the Champions League Final, is taking place tomorrow (3rd June), and Unibet have some unique offers for customers […]
Unibet Poker Promotion – June Mission
As we enter into the Summer months, Unibet Poker have released a fantastic new promotion taking place for the entirety of June! For the next […]
Unibet’s Betting Championship Is Back With The French Open!
The Unibet Betting Championship is back with a huge €50,000 prize pool! All players have to do is opt-in to the promotion during the French […]
Unibet Open Copenhagen Results!
Over the weekend, The latest edition of the Unibet Open took place at the Casino Copenhagen!
Live Streaming Rules And Guidelines
Please see below a summary (and full PDF) of the strict guidelines for advertising Kindred Group’s Live Streaming Services:
EGR Operator Marketing & Innovation Awards – We’ve Been Nominated!
We are delighted to announce that we have been nominated at the upcoming EGR…
Formula One legend Mika Häkkinen is Unibet’s new brand ambassador!
We have some very exciting news…Two time World Champion, Formula One legend Mika Häkkinen is Unibet’s..
Communication Update: Email Change
We wanted to make you aware that as of yesterday, 28th February 2017, the email addresses for all of the Kindred Group have changed from […]
iGB Affiliate Awards – We Won!
The iGB affiliate awards took place on Saturday evening, and we’re very pleased to announce that Kindred Affiliates picked up the award for ‘Best non-English Affiliate […]
LAC – Come and Visit Us at Stand A28!
As you will have read in our recent communication, we have officially re-branded from Unibet Affiliates to Kindred Affiliates! We will be showcasing our new […]
Unibet Affiliates changes to Kindred Affiliates
In December, we announced that Unibet Group had formally changed its name to Kindred Group and we are excited to announce that the affiliates team is […]
Kindred Group Press Release
Kindred Group has become the first operator to meet requirements of the EU Recommendation on Consumer Protection! Kindred Group now leads the online industry by […]
Live Betting Championship Qualifier
To coincide with three major sporting events beginning in January (The Australian Open, The Handball World Cup, and the African Cup of Nations) Unibet are […]
20 Day NDP Challenge – The Winners!
In November, we launched an affiliate-specific promotion called our “20 Day NDP Challenge” where we gave you the chance to win a fantastic package to […]
We’re Launching Our New Poker Client!
November 23, 2016 – We are delighted to announce that our brand new software client will be available in all markets on December 1, 2016. The release […]
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Unibet Affiliates are very pleased to announce that we have now integrated mobile App tracking via Netrefer. The initial integration is for the iOS Unibet […]
Affiliate Promotion – 20 Day NDP Challenge!
After the success of our Euro 10×10 affiliate promotion, we wanted to give you the chance to earn even more rewards, this time in the […]
Unibet Bingo Halloween Promotion – Do You Dare To Spin?
From Monday 24th October until Sunday 6th November Unibet Bingo are setting up a series of Halloween-themed mini games! Each day of the promotional period will […]
London Affiliate Conference 2017
We know it’s still a few months away but we wanted to formally announce early that we will be at the London Affiliate Conference next […]
Unibet Bingo Halloween Promotion
Running throughout the whole of October, our Unibet Bingo product are running a fantastic new promotion to tie in with the upcoming Halloween period! All […]
Unibet scoops Digital Acquisition Program of the Year award!
We are delighted to announce that Unibet won the Digital Acquisition Program of the Year at the Global Gaming Awards 2016! The Global Gaming Awards, […]
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As you may remember from our September promotions newsletter, we talked about the launch of a fantastic new casino game and a great promotion to […]
Meet Us At The Berlin Affiliate Conference
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Unibet Open announces €500,000 GTD Bucharest season finale!
Unibet are delighted to announce that the city of Bucharest will host a €500,000 guarantied main event for the Unibet Open Poker Tour 2016 from […]
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