United Kingdom

As we approach the end of 2024, we enter a period of reflection… and what a year this has been! We entered a new exciting […]

Our very own 32Red launched the new ‘Play IncREDible’ in the UK this September, with the colourful comedian Red Richardson as the face of 32Red’s […]

The EURO final took place in the Olympiastadion in Berlin with a live audience of 74,475 there to chant, cheer and sing for their favorites! […]

Sixteen! The group fixtures are over and the final 16 have scored their way to the next stage of this year’s EURO! Here’s a low […]

The biggest sporting event of 2024 is starting this week! The European Football Championship has arrived and everyone is eager to gather with their nearest […]

And that’s a wrap! The Last London Affiliate’s conference. After many years of the iGB Affiliates having their conference in the UK’s capital at the […]

The EGR Nordics Awards 2024 will take place in Malta on 28th February at the Corinthia St George’s Bay, where they will be inviting the […]

2023 has come to and end, and what a year it has been! This is the perfect opportunity for some New Year’s resolutions. Sustainability is […]

The EGR Operator Awards 2023 will take place in the City of London on 26th October, where they will be honouring the successes of the […]

After the roaring success of the UEFA Women’s Euros in 2022 (well done to the Lionesses) we have seen a noticeable increase in engagement with […]

Yes, Kindred Affiliates have been recognised as a leading operator in the iGaming industry and have been included in the shortlist for the 2023 SBC […]

Last week the Excel Center London hosted the annual London Affiliates Conference, and what a week it was! With 5,663 attendees (a new record), the […]

We’re now half-way through the winter World Cup in Quatar, with some of the most exciting games still to come! We’ve been getting involved in […]

4 years of planning. 32 qualified teams training. Billions of people waiting in anticipation to see who will take home the trophy……  The 2022 World […]

Bicycles, tulips and awards, oh my! That’s right, the annual Better Collective Bookmaker Awards took place on Tuesday 5th July in Amsterdam, with Ryan Henderson […]

After 2 year’s it was time to reunite with other big names in the iGaming industry at the London Affiliate Conference. This year’s conference took […]

We are delighted to announce that Kindred Group plc have acquired 100% of Relax Gaming in a move that will strengthen our strategy to increase […]

The Euro’s are just around the corner, and with loads of promotions and offers coming your way from Unibet, we also wanted to create a […]

Delighted to announce that last night we (virtually) attended the EGR Nordic Awards 2021 and walked away with the top honour of “Best Affiliate Program […]

We’ve had two weeks of amazing daily offers at our Kindred brands, and the customers are loving them! We want to thank you for promoting […]

The first week of our Advent Calendars was a huge success – customers loved it and we appreciate the feedback from many of you regarding […]

It’s December and that can mean only one thing…. it’s time for the annual Kindred Group brand Advent calendars! Every day in December, 8 of our […]

After a long international break we were once again treated to domestic European football on the weekend across Europe’s top leagues (and it was fantastic!). […]

For the third week in a row, we are being blessed with Champions League football as Round 3 kicks off tomorrow night! We have already […]

After an action-packed week of sport, we are delighted to bring you some fantastic new promotions surrounding El Clasico and the NFL! Before we get to […]

We are contacting you today as we have some important information regarding one of our UK-facing brands, 32Red. It has been decided, with immediate effect, […]

We are delighted to announce that we have been nominated at the upcoming EGR Operator Marketing & Innovation Awards in the category of “Affiliate Marketing Campaign”. […]

We are doing our best to give you as much up-to-date and relevant content as possible, so we have set up this page which we […]

We have some fantastic price boosts this weekend across two of the most popular leagues (currently)! The page can be found HERE Friday 8th May […]

We are doing our best to give you as much up-to-date and relevant content as possible, so we have set up this page which we […]

Like last week, we are doing our best to give you as much up-to-date and relevant content as possible, so we have set up this […]

Like last week, we are doing our best to give you as much up-to-date and relevant content as possible, so we have set up this […]

We understand that there is a lot of uncertainty as to which sports are actually taking place in light of COVID-19, and we want to […]

As we move closer and closer to Christmas (and a much deserved break for all!), we just wanted to say a big Thank You to […]

We are sure you are all aware by now that our Kindred Group brands are running amazing Advent calendars with daily offers, and we hope […]

It might be the international break but there is still loads of fantastic Live Streaming match-ups this week from the NBA, NFL, NHL and more, […]

It’s the game we’ve all been waiting for; this season’s 1st vs 2nd, Premier League winners vs Champions League winners, a real top-of-the-table clash… it’s […]

It’s the game we’ve all been waiting for; this season’s 1st vs 2nd, Premier League winners vs Champions League winners, a real top-of-the-table clash… it’s […]

Loads of fantastic Live Streaming match-ups this week from the NBA, NFL, La Liga, Bundesliga, Serie A & More, as well as major tennis action […]

It’s the calm before the storm.. domestic leagues are so close to starting their new seasons, but beforehand, there’s some can’t-miss sporting action taking place, […]

We have updated our Kindred Affiliate Program Terms and Conditions; you can read about the major changes below!

The Great Cycling tour is starting tomorrow, Saturday 6th July and we wanted to let you know about all the fantastic promotions that Unibet is […]

We are delighted to announce that yesterday, June 25th, a group of Kindred employees attended the EGR Marketing & Innovation awards 2019, and walked away […]

Royal Ascot officially starts today and to get your customers in the mood for Horse Racing, we wanted to let you know about our special […]

Just because domestic European football has finished for the season, don’t think there aren’t amazing sporting events happening in June!! What’s even better, is that […]

A little something known as the Champions League Final is taking place tomorrow and Unibet have some promotions for you to push to your sportsbook […]

The Cricket World Cup is in full swing and this exciting tournament is not to be missed! With that in mind, Unibet have launched not […]

Billed “the richest game in football”, this year’s Championship Play-Off final sees Aston Villa and Derby face off to claim the final spot in next […]

Over the next 5 days, there are some fantastic sporting match-ups taking place across Football, Tennis, Basketball and Ice Hockey! The best part… your customers […]

We are very excited to announce that Unibet Canada is officially live! The https://ca.unibet.com/ site was launched so that we could provide tailored content and […]

It’s almost Easter and Unibet have launched a huge multi-product promotion today where players can win massive Easter prizes including including Cash, Free Cash Spins, Poker […]

The 83rd edition of The Masters starts today, in what is sure to be a thrilling 4-day tournament. To mark this occasion we wanted to […]

The next round of Champions League fixtures is here, with some mouth-watering clashes taking place 8th & 9th April!

Over the next 3 days, there are some fantastic sporting match-ups taking place across Football, Tennis, Basketball and Ice Hockey! The best part… your customers […]

Spring is in full swing and to celebrate the (hopefully) better weather coming our way, we wanted to launch our first affiliate promotion of the […]

Unibet have got a couple of great promotions running at the moment related to various ATP tennis tournaments: one of them, as you would expect, […]

Cheltenham Festival is here and to get your customers in the mood for Horse Racing, we wanted to let you know about our special offers […]

There’s something big happening in March… Unibet have launched their biggest casino tournament of the year… the 300k Casino Spring Clean!

In case you weren’t aware, there’s not one, but TWO EL CLASICO’S this week! Considering the Barcelona-Real Madrid rivalry is one of the most historic, […]

European football is coming thick and fast over the next few weeks, and that means one thing…even more champions league predictor! After Man United’s shortcomings […]

As it’s Valentine’s Day, Unibet are giving its customers the chance to win big with Exclusive Free Roll Tournaments on their Poker product! The promotional […]

After another fantastic London Affiliate Conference, where we were delighted to see many of our affiliates, it was a pleasant surprise to be the recipient […]

By now, we hope you have heard about our fantastic new poker product, Hexapro, fast-paced, 3-handed hyper-turbo Sit & Go game – if you aren’t […]

Some huge livestreaming sporting events are taking place over the next week: from Football semi-final match-ups in the UK, to renewed rivalries in Serie A, as well as the culmination of […]

We are delighted to announce that our Unibet brand has secured the exclusive sponsorship of the 2019 IHF World Championship following an agreement between Kindred Group […]

It’s less than a month until the 2019 London Affiliate Conference and we are very excited to see many of you there! Our stand is […]

There’s loads of amazing live streams available of the next couple of weeks, from marquee football match-ups, to major Tennis tournaments, and a certain World […]

2018 already feels like a distant memory as push forward into the new year with amazing offers and promotions, but Unibet are keen to remind […]

This week has some mega clashes across Football, Basketball, and Ice Hockey as well as some major tournaments in Tennis and Darts! See below which sporting events are […]

It’s nearly Christmas and Unibet are celebrating – they’re throwing a spectacular prize party through the festive season with a €400,000 prize pool, and your […]

This week has some mega clashes across football, Basketball, and Handball as well as some major tournaments in Snooker and Darts! See below which sporting […]

We are delighted to announce that yesterday, December 4th, Kindred Group won “Socially Responsible Bookmaker of the Year” at the SBC (Sports Betting Community) awards […]

There’s some big sporting events taking place over the next week and Unibet has got a great selection of livestreaming options available, from Ligue 1, […]

Unibet Poker are celebrating the festive season by giving players the chance to complete daily Poker missions for instant rewards and more! For the entirety […]

As most of you will no doubt be aware, the annual Sigma conference is due to take place in less than 2 weeks in Malta, […]

Unibet have just launched a fantastic promotion giving your players the chance to win their dream footballing experience AND win part of a massive prize […]

There’s some big sporting events taking place over the next week and Unibet has got a great selection of livestreaming options available, from the ATP […]

Midweek European football is back with the return of both the Champions and Europa leagues! That’s right, from Tuesday to Thursday, every evening is packed […]

Tomorrow, 13th March, The Unibet Champion Hurdle is taking place at Cheltenham Festival and to celebrate, Unibet want to reward your customers who bet on […]

With Cheltenham Festival starting in 2 days, we wanted to let you know about a great promotion taking place at Unibet! To help you push these promotions, […]

We are delighted to announce that Unibet, in conjunction with creative Agency FCB Inferno, are launching #QueenRules, an initiative to challenge gender bias, on 8th […]

The best teams in eSports are set to clash in Poland for the IEM Finals and your players can claim your own share of the […]

With the big Premier League clash between Chelsea and Manchester United taking place on Sunday, Unibet have created a fantastic Free Bet offer for your […]

With the impending migration of Stan James to the Unibet platform taking place on 26th February, we wanted to explain the benefits of this move […]

Unibet have announced their first online MTT series since launching their standalone client in 2014 (the Unibet Online Series or ‘UOS’), four months after introducing […]

On February 14th 2018, Kindred Group’s CEO Henrik Tjärnström, spoke about our Q4 results as well as giving a summary of 2017 as a whole

With the Unibet Premier League of Darts returning tomorrow, 15th February, we wanted to remind you of the great promotion Unibet have created! It’s called Multi […]

We are delighted to announce that Kindred Group won their first “Poker Operator Of The Year” award last night at the IGA Awards! The award […]

Tomorrow, 26th January, marks the start of the Unibet Masters, a hugely popular Darts tournament where the top-16 Darts players do battle throughout the weekend […]

With the Australian Open set to begin today, 15th January, we wanted to tell you about Unibet’s fantastic Tennis Betting Championship! It’s simple really – your players […]

The London Affiliate Conference is just 1 month away and we are excited to see many of you there! The whole Kindred Affiliates team will […]

Unibet have announced that they have removed NL800 and PL800 cash games, reverting to the original cash game offering they relaunched with in 2014 with […]

We are delighted to announce that we are launching our largest ever affiliate promotion in 2018, where we will be giving away, not one, not […]

iGame.com’s Tesla Model S raffle ticket reward for new players just got even better. Before, new players could claim a raffle ticket with their first […]

This weekend, the 10th Anniversary edition of the Unibet Open took place in Bucharest. This fantastic Poker Tournament marked the last event of 2017 for the […]

With the end of 2017 in sight, there’s still time for a couple more big promotions for your players to get excited about and as […]

iGame.com is going all out this Christmas with three generous offers players can claim daily throughout December. Elf’s Daily Deal – a deposit offer every […]

With Black Friday taking place today, Unibet wanted to give your customers something to get excited about, so they developed a special promotion for One […]

With the Ashes starting on Wednesday, Unibet decided to offer its players a massive 10% profit boost for every Ashes match! That means that your […]

The ATP tour finals is the last big tennis tournament of the year so Unibet decided to create an enticing Free Bet offer to get […]

Unibet Casino have launched a great new promotion, giving your players the chance to compete for €25k worth of prizes, including an amazing trip to […]

We are delighted to announce that we have been nominated for “Affiliate Partner Scheme Of The Year” at the 2017 SBC awards!

The Tennis season is coming to a close but not before some fantastic tournaments in Stockholm and Antwerp. To celebrate, Unibet have launched a €10k […]

The 2017 Berlin Affiliate Conference is taking place in 3 weeks and we are excited to be exhibiting! Make sure you stop by our stand […]

iGame.com selected 10 customers and their friends for a thrill ride in central Helsinki recently to thank them for playing. We gave them the keys to […]

iGame.com is inviting your customers to compete for some cool tech gadgets with a total prize pool of nearly €10 000! And the best part […]

We are delighted to announce that Unibet will be the title sponsor of the PDC Premier League Darts running through the 2020 season!

Maria Casino is launching a fantastic new promotion for October which features four different chances for players to win!

We are delighted to announce that Twin Spin Deluxe is also coming to iGame.com and with it, a fantastic promotion for new customers!

The Summer is officially over, at least according to Google, with 22nd September being named the Autumn Equinox – the first day of Autumn. Don’t […]

This weekend marks the first of four NFL games being played in the UK in 2017, as the Baltimore Ravens take on the Jacksonville Jaguars […]

We are delighted to announce that, as a part of our ongoing commitment to a safe and secure gambling environment for our customers, Kindred Group […]

We are excited to announce the exclusive launch of Twin Spin Deluxe, the follow up to popular slots game Twin Spin 1! Unibet have the […]

This fantastic new promotion from Unibet is based on a flip game (players go all-in preflop heads-up against the house) This September when your customers play […]

Today, Thursday 31st August, is Transfer deadline day for the Premier League and it’s always exciting! In years gone by, there are been huge sums […]

From 28th August until 10th September, The NYC Tennis Open is taking place and Unibet are running some fantastic promotions around the event as well […]

The most talked-about fight in years is taking place this weekend as UFC Champion Conor McGregor takes on undefeated boxer Floyd Mayweather Jnr. As if […]

Many of you will be aware that 4-weeks ago, we launched our biggest Affiliate promotion of 2017 – a 6-week NDP competition, with three amazing […]

Unibet Casino are about to launch a fantastic new slots tournament in conjunction with the game Leprechaun Goes To Hell! Starting tomorrow 16th August, customers […]

As many of you will be aware, Unibet are the principal betting partners of Aston Villa FC for the upcoming season, and as well as […]

We would like to inform you of the new Unibet Poker welcome package for the UK which has come into effect as of today, Wednesday August 2nd. […]

Unibet have a great promotion running until 30th July where players can win a package to the F1 event at Monza which includes meeting our […]

We are excited to announce a new lottery betting product across multiple Kindred brands! This new product will give your customers the opportunity to bet […]

The Open series is moving to the Gambling City of the world! If you are interested in promoting this event, there are a number of […]

Secret location revealed: the next Open will be in the gambling capital of the world! The tenth season of the Open series is being celebrated […]

Unibet’s partnership with Aston Villa FC is in full swing and to mark the launch of the new kit, we wanted to give something back […]

The Wimbledon Tennis Championships are almost half way through but remember that there’s still time for your players to bet on this Grand Slam with […]

We are delighted to announce that Unibet are now the Principal Partner of Aston Villa Football Club for the upcoming 2017-18 season! Please see the […]

Today marks the start of a great promotion from Unibet Casino…. Dream Catcher! Running between 29th June and 12th July, this casino-focused promotion gives players […]

In just over 2 weeks, the Amsterdam Affiliate Conference 2017 will commence and we are delighted to announce that we will be there! AAC is […]

As we enter into the Summer months it’s time for a fantastic global Casino promotion! “Summer Series” is a promotion taking place at Bingo.com, Maria […]

We are delighted to announce that Kindred Group have formally acquired 32Red 32Red brands will now join our ever growing portfolio and help to strengthen […]

As we enter into June, the Summer is officially here and with it, a fanstastic new promotion from iGame!

The biggest event in European Club Football, the Champions League Final,  is taking place tomorrow (3rd June), and Unibet have some unique offers for customers […]

As we enter into the Summer months, Unibet Poker have released a fantastic new promotion taking place for the entirety of June! For the next […]

The Unibet Betting Championship is back with a huge €50,000 prize pool! All players have to do is opt-in to the promotion during the French […]

Over the weekend, The latest edition of the Unibet Open took place at the Casino Copenhagen!

Please see below a summary (and full PDF) of the strict guidelines for advertising Kindred Group’s Live Streaming Services:

In a fantastic new campaign, iGame is offering your players an exciting promotion in the form of two casino races with a total prize pool […]

We are delighted to announce that we have been nominated at the upcoming EGR…

We are delighted to announce that Unibet has been announced as the official betting partner for the two day Investec Derby horse racing festival, where […]

The Grand National is taking place this weekend and with that in mind, we thought you would like to know some interesting statistics about this global […]

We have some very exciting news…Two time World Champion, Formula One legend Mika Häkkinen is Unibet’s..

Two British teams are competing in the Last 16 stage of the Uefa Champions League this week, with Leicester facing Sevilla on Tuesday 15th March and […]

With Cheltenham Festival taking place next week, we thought you would like to know some interesting facts about the event. The Cheltenham Festival is a […]

We wanted to make you aware that as of yesterday, 28th February 2017, the email addresses for all of the Kindred Group have changed from […]

We would like to congratulate Unibet qualifier Gerret Van Lancker, who has won the Unibet Open London 2017 trophy. The 33-year-old Belgian beat a tough field […]

After a hectic London Affiliate Conference, we just wanted to say a big thank you to everyone who visited the stand and had a chat! […]

Thursday 23rd February 2017 – This morning it was publicly announced that we (Kindred Group) have officially made an offer for the acquisition of online […]

The below text is an excerpt from the official press release for the Unibet Open. To read the full press release, please follow the link […]

The iGB affiliate awards took place on Saturday evening, and we’re very pleased to announce that Kindred Affiliates picked up the award for ‘Best non-English Affiliate […]

As you will have read in our recent communication, we have officially re-branded from Unibet Affiliates to Kindred Affiliates! We will be showcasing our new […]

In December, we announced that Unibet Group had formally changed its name to Kindred Group and we are excited to announce that the affiliates team is […]

Kindred Group has become the first operator to meet requirements of the EU Recommendation on Consumer Protection! Kindred Group now leads the online industry by […]

To coincide with three major sporting events beginning in January (The Australian Open, The Handball World Cup, and the African Cup of Nations) Unibet are […]

As of today, 3rd January 2017, the UK Casino acquisition bonus has been changed to a fantastic new offer: 200% up to £200 + up […]

In November, we launched an affiliate-specific promotion called our “20 Day NDP Challenge” where we gave you the chance to win a fantastic package to […]

We are running a fantastic new promotion for UK Unibet Casino Affiliates! The Prize: Every day for the whole month of December, ‘Unibet Casino’ will […]

November 23, 2016 – We are delighted to announce that our brand new software client will be available in all markets on December 1, 2016. The release […]

Unibet Affiliates are very pleased to announce that we have now integrated mobile App tracking via Netrefer. The initial integration is for the iOS Unibet […]

After the success of our Euro 10×10 affiliate promotion, we wanted to give you the chance to earn even more rewards, this time in the […]

From Monday 24th October until Sunday 6th November Unibet Bingo are setting up a series of Halloween-themed mini games! Each day of the promotional period will […]

Running throughout the whole of October, our Unibet Bingo product are running a fantastic new promotion to tie in with the upcoming Halloween period! All […]

From 10th until 23rd October, Bingo.com is excited to announce a fantastic new promotion in conjunction with 2 Winter Wonderland tournaments, 1 for casino and […]

We are delighted to announce that Unibet won the Digital Acquisition Program of the Year at the Global Gaming Awards 2016! The Global Gaming Awards, […]

As you may remember from our September promotions newsletter, we talked about the launch of a fantastic new casino game and a great promotion to […]

It’s exactly 1 month until the next Affiliate Marketing conference, so we wanted to give you a few details about the event and where we’ll […]

We have made some changes to our Unibet Bingo games schedule. Players who sign up to Unibet today can now join in on the action […]

We have just launched our new dedicated Unibet Affiliates Facebook group! Keeping you up to date on all the latest affiliate news and promotions surrounding […]

Unibet announced in August that they are set to release a new version of their standalone poker client and recently held a private demo for […]

Since the acquisition of Bingo.com we have been growing from strength to strength and as a result we are happy to announce that Bingo.com has been […]

Unibet are delighted to announce that the city of Bucharest will host a €500,000 guarantied main event for the Unibet Open Poker Tour 2016 from […]

Maria Casino will be launching the most thrilling online casino championship on the 18th of August. For 4 weeks, players will compete in 8 tournaments, […]

Bingo.com is celebrating winning nations around the globe and is encouraging its players to join in from 5th to 21st August to celebrate the summer […]

Its all about the fans, but what impact do you out there have on sports? We want to know why athletes perform better in their […]

To coincide with Brazil 2016, Unibet have launched their own Betting Championship where players have the chance to win a share of £50,000! All they […]

From 5th – 21st August we are running a special tournament series where one lucky winner will get to travel to Brazil and four other […]

To celebrate the start of the Brazil 2016 Games, Bingo.com have decided to add to the festivities and give all our qualifying affiliates the chance […]

This great video from Maria Casino gives you a glimpse of its fantastic website and a few of its capabilities! A whole new universe. A […]

This is for the purist, the real football lover. The fan who kicks every ball, celebrates wildly and goes the extra mile to ensure that […]

To celebrate a brand new game from Play’ n Go, Cloud Quest, players will have a chance to get lucky twice and explore the new […]

Maria Casino is launching uniquely branded, online casino with a responsive website design allowing players to enjoy a seamless experience across devices. Our Maria Casino […]

Maria Casino is launching a uniquely branded, online casino with a responsive website design allowing players to enjoy a seamless experience when playing their favourite […]

As part of one of the largest gatherings of gaming professionals in the world, the London Affiliate Conference will take place over Friday 5th and […]

Summary of the Maria Advent Calendar promotions: 24 days of exclusive FREE gifts and promotions until Christmas. Each day brings a NEW surprise! Maria is […]

Summary of prizes: 24 days of exclusive free gifts and promotions until Christmas. Each day brings a new surprise! Unibet is giving away €10.000 in […]

Take advantage with Unibet on Black Friday (27th November) to promote the highest prices on a selection of high tier football matches anywhere in the […]

A lucky Maria Casino player has landed the MEGA jackpot on the hugely popular Mega Fortune Dreams slot, winning 42,087,941 SEK (€4,531,301) from just a […]